ZEMP CONTEMPORARY ART
July 2024 - Oct 2024
Zemp Contemporary Art showcases a vibrant abstract collection by renowned Swiss artist Martin Zemp, offering a bold departure from his traditional artistic approach. This collection captures the essence of everyday life through dynamic brushstrokes and striking colors, reflecting the intensity of each subject in large-scale works. Collaborating closely with Zemp’s marketing team, Chanel Katherine contributed to the creation of a cohesive and visually engaging website using Wix, designed to embody the energy and spirit of the collection. She developed a user-friendly base platform that empowered the marketing team to customize and maintain the site, ensuring its alignment with the artist’s vision and brand identity.
First Iteration
Taking the client’s initial vision of a website in mind, a draft was created as a foundational starting point to build off of. We were toying with the name Martin Z Snyder prior to settling on Z | Art He wanted to have a web presence akin to that of other artist - simple with a bold statement. As a jumping-off point, we kept it simple and used one of his pieces as a placeholder background, and simple pages that show the about page as well as one to showcase his artwork.
Second Iteration
I wanted to incorporate a video of the client’s work on the homepage along with a logo on the header. We agreed that movement on the homepage is more captivating for the user.
The Logo
I worked with Martin Zemp and his team to create a logo that encapsulates the new art collection venture. We went through many iterations to create this final version. To view the full iteration process, go here.
Final Iteration
In our final iteration, we delivered the framework to ensure that the user experience was optimal. This allowed the client to use it to create the final layout and adjust to their liking. Upon CKO Media Group’s completion of the project, the marketing manager used the framework to create the formatting and content in the final design.